Omar HelwaniData & Decision Consultant
ESCAEN
Tell me about your case

Data strategy and platforms · Barcelona and remote

Data you can trust. Decisions that improve operations.

I help teams agree on what to measure, fix unreliable data and build only the architecture needed for business and technology to work from the same definitions.

Analyse a decision See how I work

Available for new projects from August 2026

From scattered systemsto operational action
SOURCES
SalesCostsPeopleOperations
Align · validate · assign ownership
SHARED DEFINITIONSClear meaning
reliable data
Decide and act
11+years building
data systems
Europe · USAexperience with teams
and global businesses
ES · CA · ENclear communication
across business and tech

How I create value

I don’t start with the dashboard. I start with the decision.

First we agree on what each metric means, who owns it and which action it should enable. Then we build what is needed.

01

Shared decisions and metrics

I translate business questions into clear definitions, useful indicators and accountable owners.

02

Data quality and trust

I uncover discrepancies, create controls and add traceability so teams know when they can rely on the information.

03WHEN NEEDED

Architecture that enables action

I integrate systems and build data warehouses, automation or AI only when they improve decisions and have a clear return.

Production experience

Architecture matters when it changes an outcome.

~90%

lower cost and runtime

Migration of a critical process to dbt and BigQuery.

50%

lower Snowflake spend

Optimisation while data grew by 10 GB per day.

40

markets coordinated

Pricing platform for around 2,000 campaigns per month.

How to start

From a blocked decision to an observable improvement.

A focused first case aligns definitions, proves value and builds trust before expanding the investment.

  1. 01

    Decision diagnostic

    We choose the priority decision, what should change and which information it truly needs.

  2. 02

    Definitions and pilot

    We align definitions, fix the critical data and I build a focused end-to-end flow.

  3. 03

    Adoption and evolution

    We measure impact, document ownership and expand only what the team actually uses.

Omar Helwani

Senior delivery, straightforward collaboration.

More than eleven years designing data platforms for advertising, ecommerce, marketplaces, logistics, EdTech and financial software.

View experience on LinkedIn
THE NEXT STEP

Which decision can’t you make confidently today?

Tell me which decision you want to improve, what data you use and how you handle it today. I’ll tell you whether a diagnostic makes sense.

Tell me about your case Barcelona · Hybrid or remote · ES, CA, EN